Anthony Deaver

We're all bored, some of us just won't admit it.

Breaking radio silence – the litl has arrived!

For the last few weeks things here have been very quiet. The reason is multi-fold but essentially it boils down to a.) I’ve been insanely busy at work and 2.) I’ve been restricted by an NDA.

Last week parts of that NDA got lifted and now that the litl has started shipping I can finally talk about some of the stuff I’ve been working on.

I won’t go into details about the hardware or software, you can read about those in posts from lucas and scott).

I want to talk about ‘channels’ a litl bit (see what I did there :), from a different perspective than my co-worker kathryn did.

Channels are a completely new way to see the web and in some cases interact with special sites and applications (weather.com for example). The most unique thing about them is how they look to the general user. There are essentially 3 states for each channel: card view, laptop mode and easel mode. Laptop mode is self-explanatory, so I won’t bother. Card view is what you see when you are in what amounts to the litl ‘homepage’ or desktop. A bunch of little index like cards laid out in a grid.

Easel mode is (in my mind) the coup-de-grace. It is a mostly passive way of viewing… well, everything. It’s *mostly* passive because there is a wheel and button that lets you interact with the device as well as a remote that provides the same functionality (albeit from a distance :).  Want to read an RSS feed automatically? No worries. What about watch videos or view pictures? Again, no problem. Easel mode allows for this. In fact it’s *designed* for it. So the channels are built in such a way that they can be used in a completely passive manner. All WITHOUT you having to do anything but press a button and flick a scroll wheel.

So to sum up a little, each channel has three different, and in some cases distinct, was to display or represent data.

The channels are powered by Flash Lite, which means AS2.  Yes AS2 is a nightmare especially if you’ve spent the last 2 years working in AS3, however our player has been sent out to the Pimp-My-Player studios over at calsoft and came back with things like Bitmap Caching and hardware-accelerated H.264 support.  And in order to do that pimpage, we needed to use Flash Lite, hence AS2.  It’s a whole circular wibbly-wobbly, timey-wimey thing.  The channels are capable of  consuming any type or data and format RSS, XML, JSON… anything that AS2 and Flash Lite can handle.   I will say, considering the limitations, we have managed to do some truly amazing things.

With that said, it has been fun (and frustrating) to build some of the things that will be coming out over the next few weeks (and no I won’t mention any names, but stay tuned…). There is a lot more coming, things like a channel SDK which will be opened up to any and all third party developers to name one, but we are waiting for a few things to fall into place (such as the open screen project and the next gen of the Flash Mobile platform.).  So if you like Flash and love a challenge, then keep your eyes and ears peeled.  Good things, they are a comin!

a litl launch

Boston, meet litl.

Come say hi to litl. This Wednesday, 10:30am-12pm at Starbucks (755 Boylston St. Boston).

The litl webbook gets you online and more. It’s an internet computer that works great with your favorite websites. But the litl also flips over to create a new view of the web. Our intuitive interface and no-maintenance approach make it simple and carefree.

Boston, meet litl.

Come say hi to litl. This Wednesday, 10:30am-12pm at Starbucks (755 Boylston St. Boston).

The litl webbook gets you online and more. It’s an internet computer that works great with your favorite websites. But the litl also flips over to create a new view of the web. Our intuitive interface and no-maintenance approach make it simple and carefree.

Liberty Mutual – Responsibility project

“In 2006, Liberty Mutual created a TV commercial about people doing things for strangers. The response was overwhelming. We received thousands of positive emails and letters from people all over the country commenting on the ads.

We thought, if one TV spot can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing.”

Adidas – miCoach

miCoach is the first initiative in a partnership between two of the worlds leading brands, Samsung and adidas.  The mission was to create a user friendly home base where each runner sync the data carpeted by their phone and other gear, can set a goal, receive a personalized plan and monitor their progress over time

MasterCard – Purchase Optimizer

Welcome to the MasterCard Optimizer, an advanced Web-based survey and diagnostic solution created specifically for the US market.

Improving your Travel, Purchasing, and/or Fleet programs is the goal. And the easy-to-use MasterCard Optimizer online assessment can help.

Best of all, the MasterCard Optimizer provides a downloadable customized report that clearly outlines a path for your continued program improvement.